The headline read "Big Apple crime rise blamed on iPhones". That caught my attention. In 2011 the number of Apple products stolen in New York was 13,233 and is trending 40% higher in 2012. Back in 2001, the year of the tragic and deplorable Al Qaida attacks, just 86 Apples were stolen. So the NYPD attributes this year’s 4% rise in crime entirely on Apple product thefts.

Now, before anyone gets any ideas about stealing my iPad, beware of the 'Find my Mac' app. On October 1, a Sarnia, Ontario couple used this app to discover that their stolen Apple products were... right next door!

So how does this Apple news have relevance to a health company blog? Well technology can be indeed seductive and we are hoping we can leverage that to help our customers (and even those who aren't) be healthier and more active.

The BASE Wellness application that we officially launch next month will be a great tool initially only available on Apple products. So Blackberry phone hold outs like me will have to exercise their iPad like I'm doing right now, writing on a flight somewhere over Oregon.

What will make BASE different than other apps and programs that we have reviewed? There are a few features. It's designed to be easy and fun as you earn reward opportunities regardless of how your performance rates. No heroes required! It's also designed to address a broad scope of your health leading indicators, covering all the basics except genetics, which we leave entirely up to your parents.

Those indicators are Balanced living, Activity, Supplementation, and Energy the food you eat. In just a few moments a day, you can assess who you are doing in these important areas of health and whenever you want, share your results with your health advisor. You can also invite a friend to be your BASE buddy and challenge each other while having Avatars that reflect how you are doing.

And yes, after we make the Apple version available, and get your feedback, we'll update the application and have versions for other platforms like Android and maybe Blackberry! We will also invite other sponsors to come on board to expand the reward opportunities for you. It’s all part of our mission to help you and a lot of other people, be healthier and more active!

SierraSil Supports the 90 Day CrossFit Challenge by Tania Archer Vancouver, BC, September 24^th 2012 – SierraSil Health is very excited to announce its support of the 90 day cross fit Challenge led by Tania Archer, Lifestyle Athlete, Canadian Track and Field Olympic Trialist and Motivational Speaker. The three month challenge is almost one month into its commencement and Tania is feeling the benefits of SierraSil. “SierraSil Joint Formula 14 has enabled me to push my workouts on the track (sprinter) and in the gym further; great performance. The icing on the cake is the topical Pain Relief Spray…provides instant lasting relief…” Tania continues to inspire others to be their best through her tireless efforts of pushing her body to the maximum and sharing her life lessons and values that she has learned through sport with the corporate community. “My athletic career provided me with the focus and confidence to achieve all that I set my mind to.” says Tania Archer. There is no doubt that Tania’s success is a story of determination and effort that led her to the Olympic Trials and becoming a successful business woman. About SierraSil Health: SierraSil Health Inc. is a Canadian company that manufactures and markets a proprietary hydrothermal mineral compound from the Sierra Mountains, with the trade name SierraSil Joint Formula 14. The compound is a unique and naturally occurring mineral supplement clinically shown to rsupport joint health. Its safety and efficacy profile is unmatched in the Joint Health category and has earned 2 US patents as a nutritional supplement based on the research. SierraSil is continuously expanding on its intellectual property portfolio as well as clinical studies and regulatory approvals. SierraSil is focused on improving the lives of people, but also enjoys the feedback from elite athletes who attest to its benefits. SierraSil Joint Formula 14 and topical spray can be found at many health food stores and pharmacies across Canada and at www.sierrasil.com. “Supporting initiatives like the 90 Day CrossFit Challenge is an opportunity for us to help people be healthier and more active, and partnering with Tania is a surefire way to help motivate people of every fitness level and ability to commit to their health.” said Melanie Trepanier, Community Relations Manager for SierraSil Health. “We strive to make a difference in people’s lives and know that the benefits of SierraSil will be compounded if accompanied by a balanced healthy lifestyle of exercise and a nutritious diet.” Please follow Twitter @taniaarcher and the 90 Day CrossFit Challenge on Twitter at #90DayCrossFitChallenge or read Tania’s posts at www.facebook.com/sierrasil Contact: SierraSil health Inc. 1-877-743-7720 info@sierrasil.com www.sierrasil.com

Defending Champion – Kevin O’Connor Confirmed To Race Close to $ 3,000.00 in Prize Money Offered The 5^th Annual - Whistler Spirit Run, set for September 22ndat Whistler Olympic Park is pleased to announce that SierraSil has agreed to renew their sponsorship agreement for the 2012 event. For the 2^nd year in a row, SierraSil will be awarding the prize money to both the “Open and Masters” category (40+) race in the following increments for both top female and male athletes. 1^stPrize - $ 400.00 / 2^ndPrize - $200.00 / 3^rdPrize - $75.00 The Whistler Spirit Run, part of the Vancouver Sun Run Series and Lower Mainland Cross Country Series, is a Cross Country and Trail running event featuring something for everyone at Whistler Olympic Park. It is the realization of the late coach Frank Reynolds’ vision to have a mass participation cross country event while encouraging and supporting British Columbia high school and University athletes through charitable donations and scholarship programs. “We want to encourage people to be healthy and active, and although we know the rewards of a healthy lifestyle are reason enough to exercise, a little prize money gives that little extra incentive. SierraSil is thrilled to be involved in the Whistler Spirit Run again and support such a great community event by providing a little motivation!” said Melanie Trepanier Community Relations Manager for SierraSil Health Inc. Since its inception 5 years ago, The Whistler Spirit Run has attracted people of all ages and built strong relationships. This year’s version will consist of cross country events of various distances for school and club teams, a fun 4x2KM team relay and individual competitive races where substantial prize money will be offered. The Whistler Spirit Run is part of the Lower Mainland Cross Country Series, where runners have the opportunity to collect points towards the overall series. “We’re very pleased to renew our partnership with SierraSil and once again be able to offer substantial prize money for the “Open and Masters” section. Our goal is to reward some of the most competitive runners and give them an added incentive to compete at the highest level in this beautiful location”, said Peter Diemer, from the organizing group of The Whistler Spirit Run.

About SierraSil Health Inc: SierraSil Health Inc. is a Canadian company that manufactures and markets a proprietary hydrothermal mineral compound from the Sierra Mountains, with the trade name SierraSil Joint Formula 14. The compound is a unique and naturally occurring mineral supplement clinically shown to rsupport joint health. Its safety and efficacy profile is unmatched in the Joint Health category and has earned 2 US patents as a nutritional supplement based on the research. SierraSil is continuously expanding on its intellectual property portfolio as well as clinical studies and regulatory approvals. SierraSil is focused on improving the lives of people, but also enjoys the feedback from elite athletes who attest to its benefits. SierraSil Joint Formula 14 and topical spray can be found at many health food stores and pharmacies across Canada and at www.sierrasil.com. For more information, visitwww.whistlerspiritrun.comor contact us atwhistlerspiritrun@gmail.comor follow us on Facebook or Twitter.