Do you remember Coke’s adaption of “I’d like to teach the world to sing”? Way back in 1971, the “Hilltop” advertisement first aired and what a catchy success it was. I enjoyed the ad then, and I’m sure I’d still enjoy it today!
Some 40 years latter Coca-Cola is launching a new theme. After 15 years where all their growth has been in diet or no-calorie drinks, the Company began airing obesity awareness ads to address “the issue of the times” according to spokesperson Diana Garza Ciarlante.
It would be easy to snicker. Coca-Cola markets Vitamin Water, a drink with as much sugar as their refreshing non-diet soft drinks. But I think it’s a good thing. Obesity is unfortunately a growing issue in North America and around the world. Check the data for places as far flung as Scotland and China. The problem is getting bigger!
So what is SierraSil doing about it? Our goal is to help people be healthier and more active. That’s the key motivation behind our BASE Wellness program. To give you a tool that supports and encourages your focus on four pillars of healthy living – Balance, Activity, Supplementation, Energy (the food we eat). If you would like a print copy of the journal, give us a call. It’s free for our customers. We are also in the process of making the BASE Wellness app available on the iTunes store. Tanya Landry, our BASE Wellness Director is making the application now, and we look forward to feedback for refinement and improvement.
We want the BASE Wellness app to be easy to use, fun, rewarding, sharable (if you want), and relatively non-commercial. So if you sign up, we promise – no bombardments of emails – we hate that and trust you do too! So please check back to see when the app is available. All the best for a healthy and active day, Michael Bentley